What is a Multichannel Marketing Strategy?
Everything you need to know about creating winning multichannel marketing campaigns Multichannel marketing Were James Bond in your shoes, he would be in multichannel marketing. With all [...]
What is Personalization in Marketing?
How a personal touch can make all the difference. Introduction (Source) “Remember that a person’s name is, to that person, the sweetest and most important sound in any [...]
Product Marketing Versus Product Management
Who doesn’t love the show Silicon Valley? Mike Judge, the man who gave us King of the Hill, created this uproarious and remarkably realistic show about startup culture. The fourth season [...]
Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)
A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effectively allocate resources to acquire new customers, and plan for future [...]
Facebook’s F8 Conference: Important Updates to Facebook Analytics
Facebook Analytics Updates An impressive development from the F8 Conference were the new updates to the Facebook Analytics platform. Which highlights Facebook’s continued [...]
Marketing Attribution: How Can It Improve Your Marketing Strategy?
Today’s marketing landscape is more complex and broad that it’s ever been: Marketers face more choices, more channels, and more customers. Marketing strategies have evolved to [...]
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% increase from the previous year “Customers are [...]
Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success
“If you build it, they will come.” That line might have worked for Kevin Costner in Field of Dreams, but such advice can be devastating for a company. Founders and marketers are often [...]
What is Word of Mouth Marketing?
If you’ve been to a National Park, you know Smokey the Bear. With the classic slogan “Only you can prevent forest fires.” posted throughout the great outdoors. An earnest brown [...]
What is Lifecycle Marketing?
(Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clothes, or the coffee. Nor is it the product. A real pro could offset [...]