10 Brands Killing it with User-Generated Content on Instagram

 In Later

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Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram.

From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC!

Get inspired by these 10 brands taking user-generated content to the next level on Instagram:

10 brands killing it with UGC user-generated content on Instagram

UGC Brand Inspo #1: Set a Challenge like @over

Nothing sparks a little creativity than some healthy competition — especially on Instagram! 

Challenges are a great way to encourage your audience to start creating and sharing UGC — and design app Over is especially good at this! 

Their monthly #OverDesignChallenge is a perfect fit for their community of design enthusiasts, while also increasing awareness of the app’s creative editing and design tools and features. 

By sharing super-clear instructions and their strong branded hashtag, their followers can easily get involved and share their work.

Through this fun UGC strategy, Over’s Instagram channel has been transformed into a hub for creatives to interact with one another and find fresh inspiration — while also learning about Over’s cool editing features!

Ready to run a UGC campaign for your brand, but not sure where to start? Discover all the need-to-knows in our Ultimate Guide to User-generated Content

UGC Brand Inspo #2: Embrace the Product Love like @lushcosmetics

When it comes to a strong UGC strategy, cosmetics brand Lush knows how to stand out from the crowd! 

From bath bomb reveals to face mask selfies, Lush put their customer’s product snaps front and center on Instagram — which acts as a peer-to-peer recommendation for new followers and potential shoppers!

In fact, 55% of consumers trust UGC over other forms of marketing, making it a seriously smart move for direct-to-consumer brands like Lush. 

And by making UGC such a huge part of their content plan, they inspire even more followers to share their pics, creating a viral marketing effect!

We got in touch with Lush (a Later customer) to ask how they manage their UGC offering. 

“A large part of Lush’s content strategy is to elevate other voices, including our customers,” said Laura Cranfield, Social Media Manager, Lush Cosmetics North America. “One simple way to do this is through UGC.” 

how brands use UGC on Instagram

“We’re fortunate that our volume of tagged images is incredibly high, but it can be difficult to effectively manage.” 

“Using Later has helped us to navigate our tagged photos and videos, collect and organize them, and leverage across our channels,” she said. 

Improve your UGC workflow with Later’s Collect tool — source, schedule and repost UGC to your feed in minutes! Upgrade to Later’s paid Business plans to get access now!

 

UGC Brand Inspo #3: Kick the Creativity up a Notch like @glossier

Although customer product pics are a great place to start with your UGC strategy, it doesn’t have to end there! 

Take for example beauty brand Glossier, who are constantly pushing the creative norm with their UGC strategy. 

Each week, Glossier share their “Top 5” tags on Instagram Stories, covering a whole bunch of quirky and humorous themes.

creative UGC Instagram stories

From color coordinated stationery, to tattoos, to Balm Dotcom on vacation, the only thing to expect is the unexpected!

Creative examples of UGC on instagram

By straying beyond the usual UGC routine, Glossier are keeping their content super-fresh and fun — which is a great fit for their forward-thinking, millennial audience. 

UGC Brand Inspo #4: Share Client Stories like @izandco

Sharing UGC on your Instagram feed can also be a great way to connect with your audience on a more personal level — especially when it comes to sharing human stories. 

Bespoke jewelry brand Iz&Co shares real-life client engagement stories as part of their UGC strategy, bringing more than just a touch of the warm and fuzzies to our feeds. 

From Las Vegas nuptials to Times Square proposals, Iz&Co spills all the details to make for some seriously engaging content. 

Not only does this show how unique and custom their service is, but it also builds an emotional association with their products — which can be way more valuable than a standard promotional pic.

UGC Brand Inspo #5: Collect Trios of UGC for an Aesthetically Pleasing Grid like @pantone

Everyone loves a beautiful Instagram feed. But UGC will ruin a cohesive Instagram aesthetic, right? 

Well, not if Pantone has anything to do with it. 

They’re the master of maintaining a picture-perfect aesthetic through their UGC strategy on Instagram. 

maintain a cohesive grid UGC Instagram

By collecting their UGC in batches of 3 from creators with a consistent visual identity, Pantone creates micro-blocks of stylized content for their feed. 

And although this may seem like a lot of work, the overall effect is really impressive! 

The good news is that you can easily plan and design your Instagram feed using a visual content planner and scheduler, like Later!

The hottest hack for creating a dreamy Instagram aesthetic like Pantone? Use a visual content planner like Later

 

UGC Brand Inspo #6: Share Funny Viral Tweets like @alfred

Viral Tweets are one of the hottest UGC trends of 2019 — and no one does it better than cult LA coffee shop, Alfred.  

This post was originally published on Later

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