9 Popular Instagram Trends of 2019 (So Far)

 In Later

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Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019!

With so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far:

Instagram Trends 2019 #1: Posting More “Authentic” Content on Instagram

Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019!

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories.

In fact, sharing content that isn’t particularly good quality or beautiful but has some authentic quality can actually enhance your feed. 

Plus, according to Later’s social media manager, Melanie Brittner, these posts can often outperform high-quality photography!

This isn’t to say that curated feeds are no longer “in.” Building a cohesive aesthetic is still one of the best ways to get more followers and grow your account.

As more and more people turn to Instagram (instead of Google) to search for their favorite brands, your Instagram profile is becoming just as important as your website’s homepage.

So just because you’re sharing “authentic” content on Instagram doesn’t mean you have to step away from your Instagram look! 

View this post on Instagram

One last #InternationalICryatWorkDay post to round out the week. We’re going to let @jengotch take it away with this one: “This is me after a real Big Cry at ban.do a few years ago right after Andrew moved back to Australia. In thinking back, I realized I’ve cried at every job I’ve ever had and even now there is still a little bit of embarrassment and shame associated with it. As someone who now helps run a company I am dedicated to creating a space where it is safe to express your emotions, but I know that expressing any emotion that brings us to tears (pain, sadness, grief, overwhelm and yes, joy) can still be very awkward when done at work (or any public space for that matter). I came up with the idea for International I Cry at Work Day to reduce the stigma around public expressions of emotions – and hey, maybe not publicly flailing your arms around screaming (been there) or sobbing uncontrollably while shouting obscenities in the middle of your office (been there) – but feeling our feelings without being mortified or even worse, worrying that our professional performance and emotional stability we will be judged. I post pictures like this and cry on my IG stories to normalize something that every human experiences in an effort to say, “it’s ok to cry.” And also to expose people to a range of emotions, because I recognize for many they have been trained personally and professionally to operate with very little range. I hope it helps. I’m happy to see you joining me (and @shopbando ) today in sharing your experiences and eternally grateful for your support in the personal risks I take in a public space. #InternationalICryAtWorkDay”

A post shared by ban.do (@shopbando) on May 31, 2019 at 5:50pm PDT

A lof this comes down to the connection you have with your followers. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. And displaying these qualities can help you foster a deeper, more trusting connection. 

In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business! 

Take @aerie for example. The fashion and lifestyle brand is a pioneer within the body positivity and inclusivity movement, and their followers adore them for it: 

Never miss an Instagram trend again. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks!


Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger

Only 4 months ago we wrote that IGTV views were quickly growing and asked whether the video-sharing platform was finally becoming “cool”.

Fast forward to today and IGTV is absolutely thriving!

instagram trends 2019

A lot of this has to do with improvements Instagram made to the video-sharing tool — for example letting users cross-promote their IGTV videos on their Instagram feeds (making IGTV videos more accessible) and, more recently, letting users share landscape (or horizontal) videos!

This second update came as a pretty big surprise – up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018

Unfortunately, this is also what made IGTV difficult to use for creators and social media managers. Vertical videos are more time-consuming to create and edit and they aren’t as easily repurposed to other channels.

instagram trends 2019

But now that IGTV supports both vertical and horizontal video, we’re seeing a ton of brands and influencers jump on the new format and try their hand at long-form content!

We’re even seeing influencer partnerships develop on IGTV! For example, flip-flop brand @havaianas recently partnered with @wearetwinset to create a series of branded travel videos on IGTV:

Similarly, @gymsharkwomen recently partnered with fashion influencer @inthefrow to promote their fitness gear and outfits:

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ad @gymsharmwomen The gymshark sale just started… https://gym.sh/victoria How I feel my best at the gym or a yoga class?! Buy the cutest Gymshark fitness gear and here are my favourite 8 outfits that make me feel beaut when I’m working out. Here are all the direct links for everything – some colours are out of stock but I’ve linked the alternative colour ???? Blue Long Sleeve: https://uk.gymshark.com/collections/t-shirts-tops/products/gymshark-fleur-texture-long-sleeve-crop-top-blue Blue Sports Bra: https://uk.gymshark.com/products/gymshark-fleur-texture-sports-bra-blue?refSrc=2006550675571&nosto=nosto-page-product2 Blue Gym Leggings: https://uk.gymshark.com/products/gymshark-fleur-texture-leggings-blue?refSrc=2006551494771&nosto=nosto-page-product2 Printed Sweater: https://uk.gymshark.com/collections/hoodies-jackets/products/gymshark-ori-sweater-print Printed Gym Leggings: https://uk.gymshark.com/products/gymshark-ori-leggings-print *Pink Strappy Bra: https://uk.gymshark.com/collections/sports-bras/products/gymshark-elite-sports-bra-black *Pink Cropped Hoody: https://uk.gymshark.com/collections/hoodies-jackets/products/gymshark-primary-cropped-raw-edge-hoodie-pop-yellow Camo Long Sleeve: https://uk.gymshark.com/collections/t-shirts-tops/products/gymshark-camo-seamless-long-sleeve-crop-top-sage-green Camo Gym Leggings: https://uk.gymshark.com/products/gymshark-camo-seamless-leggings-sage-green?refSrc=1847684333683&nosto=nosto-page-product2 Camo Sports Bra: https://uk.gymshark.com/products/gymshark-camo-seamless-sports-bra-sage-green?refSrc=1847683907699&nosto=nosto-page-product2 Navy Knit Sweater: https://uk.gymshark.com/collections/hoodies-jackets/products/gymshark-isla-knit-sweater-evening-navy-blue Teal Gym Leggings: https://uk.gymshark.com/collections/bottoms/products/gymshark-energy-seamless-leggings-blue Teal Sports Bra: https://uk.gymshark.com/collections/sports-bras/products/gymshark-empower-sports-bra-dusky-teal Pink/Ruby Sports Bra: https://uk.gymshark.com/collections/sports-bras/products/gymshark-asymmetric-sports-bra-dusky-pink-dark-ruby Pink/Ruby Gym Leggings: https://uk.gymshark.com/products/gymshark-asymmetric-leggings-dusky-pink-

A post shared by Victoria (@inthefrow) on Jun 3, 2019 at 9:58am PDT

Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. And while a lot of brands are starting to take to IGTV, it definitely isn’t overloaded yet — meaning it’s a great time to get started with the platform and flex your video muscle! 

Check out our Ultimate Guide to IGTV to learn more about how your business can get started with long-form video!

Instagram Trends 2019 #3: Adding Eye-Catching Animations to Instagram Stories

Instagram Stories are usually fun, fast, and usually far less polished than regular Instagram posts. Well, at least they used to be

One of the biggest trends on Instagram Stories this summer is brands stepping up their design game and creating super eye-catching animated videos. 

It’s actually a great strategy for businesses. Creating animated Instagram Stories is the perfect way to grab your audience’s attention and stop them from swiping past your story!

While a lot of people tend to speed-tap their way through Instagram Stories, viewers are much more likely to stop and watch when a flashy, moving animation catches their eye.

And here’s the good news: you don’t need an expensive camera crew or design team to create animated Instagram Stories that wow your audience! In fact, there are tons of apps for Instagram Stories that make it easier than ever to add animation to stories in just a few clicks!

Take Life Lapse for example. The app makes it easy to create high-quality stop motion videos right from your mobile device, and their handy tutorial guides you through every step of the process. 

But Life Lapse is more than just a stop motion creator. The app is also packed with editing tools, including a variety of different speeds, filters, and stock music, and an interval timer to help you get the timing of your video just right.

Another great tool is Adobe Spark — it’s perfect for anyone trying to create animated graphics on-the-go.

This post was originally published on Later

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