What to Post on Instagram When You’re Fresh Out of Ideas

 In Later

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Have you ever stared at your phone wondering what to post on Instagram, and come up blank?

“Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar.

So what should you do on those days where you know you should post but don’t have any ideas?

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand:

what to post on Instagram

What to Post on Instagram #1: Share Highlights From Your Community

The next time you’re in a pinch for ideas, consider spotlighting a member of your community — it’s a great way to build trust and affinity with your audience!

What’s really great about this strategy is that your posts can be about anything. From highlighting success stories to sharing inspiring accounts, there’s really no “wrong way” when it comes to community spotlights.

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app.  

In a way, our digital shoutouts are kind of like “mini case studies.” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features:

You can also use digital shoutouts to simply highlight inspirational members of your community like @ritual does:

@wework also often shares mini-interviews and quotes from inspirational members of their community:

These kinds of community spotlights are a great way to build more trust, loyalty, and community with your followers — and they’re super easy to create!

What to Post on Instagram #2: Share Quotes

People often think of quotes as good “filler content” — the kind of thing you post when you’re completely out of other ideas.

But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity!

Take @aestheticsofjoy for example. The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships:

If that doesn’t work for your brand, you can take a page of out @girlboss‘ book and share inspiring quotes that appeal to your audience and also engage them in conversation:

You can also use quotes to educate your audience and build product awareness.

Take @supergoop for example. The natural sunscreen company often shares Instagram quotes to answer some of the more common questions they receive: 

Direct-to-consumer mattress brand @casper also often shares engaging and humorous quotes that get people thinking about their products:

View this post on Instagram

Sleep is our love language.

A post shared by Casper (@casper) on Feb 14, 2019 at 1:29pm PST

What’s so great about this strategy is that you can really take it any direction that you please. 

Just make sure that the quotes and design style you use matches your brand and aesthetic — that’s something you can’t compromise on!

This post was originally published on Later

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