4 Beautiful Social Media Content Ideas that Drive Engagement

 In Social Media Today

Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.

Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.

The good news is, there are amazing social media content ideas that actually fosters likes, shares, comments, and clicks on your post. Consider mixing these four types in your social strategy to make your posts beautiful and enticing.

#1 Your Blog Posts

Blogging is a top strategy to positioning your brand as a leader and expert in your industry. Ranked as the 5th most trusted source for accurate information, blogs are awesome tools to showcasing your knowledge and sharing advice. Your audience will appreciate the value given that offers solutions to their problems.

Your social media networks are excellent platforms to promote your blog content. When sharing, include an image that complements your text for increased exposure.

Also, be sure to tailor your message to the appropriate audience. For example, Facebook is more family and friends oriented whereas LinkedIn is geared towards professionals. Modifying your post accordingly so it speaks to that audience makes your social content effective.

#2 Live-Streaming Video

People are spending 3 times longer watching live content than ones that have been prerecorded. Tools such as Periscope, Instagram Stories, and Facebook Live are generating tons of engagement on newsfeeds. Brands are leveraging live video to genuinely connect with their followers and significantly build awareness.

Host live Q&A sessions with your followers, opening the floor for questions and quick responses. Take notes. These inquiries can later be used for blog topics and other social media content ideas to keep giving your audience exactly what they want.

Report breaking news, take your followers backstage, invite them to the company cookout…the options are endless when leveraging live streaming video!

#3 Inspirational Content

Everyone loves motivational quotes and messages that inspire people to action. Inspirational content is a big hit on social media for that very reason. Sharing them speaks a lot about your brand and your values. It reveals what moves your team to get up and go every morning to do what you do!

Share quotes that exude your brand’s purposing and personality on social media. Keep it simple by using the same template for your image quotes. Canva is an easy image editing tool for designing your template and adding your text.

#4 Customer Testimonials

Did you know a whopping 88% of people trust online reviews just as much as personal recommendations? Testimonials are huge assets to your strategy as it shows social proof that what you’re doing is working! Followers will be highly convinced to try your product or service because of other’s positive experiences.

Create a goal to build up a vault of customer testimonials and user-generated content. This type of content should be shared daily on your social networks. The more content you have affirming your brand, the more likely people are to respond and engage in your posts.


Coming up with new and fresh content for your social media is now a cinch! Add these post ideas to your social strategy to better engagement and create buzz on your pages. With consistency, this responsiveness will bolster other key goals in your marketing like generating traffic, leads, and sales for your business.

This post was originally published on Social Media Today

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