50 Marketing Tools to Help Your Business Crush the Competition

 In Entrepreneur

Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts.

For those that need some help determing the best tools to help their businesses excel, here are 50 of my favorites:

Finding influencers

  • Traackr—Locate relevant influencers and manage them.
  • GuestPost—Find high-profile sites and influencers accepting guest posts.
  • Mention—Track social mentions to identify influencers.
  • Twellow—Influencers are broken out by area of expertise with this tool
  • Klout—This Chrome extension reveals the Klout score of a content creator.
  • Kred—Like Klout, this tool tracks influence.

Related: The Best Productivity Tools for Small Businesses

Generating content ideas

  • Buzzsumo—Learn what content performs best for a specific topic.
  • Google Trends—What are people talking about today? This site lets you know.
  • UberSuggest—This tool helps you come up with the right keywords for your topic.
  • FAQ Fox—With this solution, you can discover the questions people are asking online.
  • The Latest—A list of the latest links being shared on Twitter.
  • Ahrefs—Enter a keyword to find the most popular content on that topic.

Social-media management

  • Buffer—Schedule posts and add team members to collaborate across social networks.
  • Hootsuite—Post to all social networks and monitor Twitter and Google+ in one place.
  • Everypost—This tool uses workflows to help make social media management easier.
  • Social Oomph—In addition to scheduling posts, you can save drafts to use again.
  • TweetDeck—If Twitter is your primary social network, Tweetdeck is worth a look.

A/B testing

  • Optimizely—Experiment on your website or other platforms using this testing tool.
  • Unbounce—Build and test landing pages and track results.
  • Visual Website Optimizer—Build different versions of your website for tracking purposes.
  • Convert—This tool caters to large organizations for all their testing needs.

Lead capturing

  • Convert Plug—Capture leads on your website using popups, header and footer bars, slide-in forms, and more.
  • Zuant—Capture leads using your mobile device with this app.
  • LeadGenius—This tool improves your contact databases using a variety of resources.
  • Leadformly—Build professional, interactive lead-generation forms.
  • ReachLocal—This website plugin helps manage the leads that come in through your site.
  • Pardot—Create landing pages, forms, and email campaigns to generate leads.

Email automation

  • MailChimp—Choose from a wide variety of email templates and manage campaigns with this popular tool.
  • Drip—The visual interface makes it easy to create drip email campaigns.
  • Aweber—This tool integrates with some of the most popular solutions.
  • Marketo—While it can be pricey, Marketo’s email marketing solution is robust.
  • Litmus—Before you hit send, this solution provides instruction on what you can do to make each marketing email more effective.
  • SendinBlue—Create powerful email marketing campaigns using workflows.

Related: 10 Apps and Tools to Make Your Small Business Better and More Efficient

Project management

  • Basecamp—Teams can work together using this multi-feature collaboration app.
  • CoSchedule—This tool is an editorial calendar that helps teams plan and publish campaigns.
  • Workamajig—This project management platform is tailored to creative professionals.
  • Trello—If you prefer a more visual approach, Trello is a great project management app.
  • Google Drive—Instead of emailing files back and forth, team members can share them here.

Tracking and analytics

  • Google Analytics—This free tool is in the toolkit of every successful marketer.
  • Kapost’s Content Insights—Each piece of content is scored to help you refine your strategy for better results.
  • AgoraPulse—Among its features is the ability to track customer engagement with your posts on Twitter, Facebook, and Instagram.
  • Heap—Track customer interactions with your website or iOS app.
  • Crazy Egg—Using heat maps, this tool highlights the areas of your site that get attention.
  • Followerwonk—Learn more about your Twitter followers.
  • Cyfe—This handy tool puts all of your business data in one place.


  • PhotoPin—This site finds photos that are free for use on your website, social media, and blog.
  • iStockPhoto—When you’re looking for a specific type of photo, this paid site is a goldmine.
  • Canva—Edit images without expensive software using this online editor.
  • Easelly—Create infographics using this drag-and-drop tool.
  • LogoMaker—This DIY logo maker boasts 10,000 professionally-designed icons.

Related: 20 Free Tools Your Small Business Should Be Using Today

With the right tools in place, marketers can move ahead of the competition with minimal effort. It’s important to find the best tool to meet your needs, whether you choose an all-in-one solution or separate apps for each purpose.

This post was originally published on Entrepreneur - Social Media

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