Use Snapchat to Benefit Your Business
If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in the realm of social media, so you do not want to miss out on reaching an audience this large. Snapchat is a great, innovative marketing tool that can help you increase community engagement, as well as increase brand awareness. Here are some tips and tricks that will help your business benefit from using Snapchat:
Create Something Unique
On Snapchat, you can only create content for up to 10 seconds per snap. This is an extremely minuscule amount of time, so use it wisely! You can string together various snaps on a loop by adding them to your story, which is visible to all of your friends. Make sure you are giving people something to look forward to so that they want to engage with you via Snapchat. Show behind the scenes footage, a tour of your company’s facilities, a shout out from someone in your office, or whatever event you might be attending or hosting. Your viewers want to see fun and exciting things going on in your business that the public wouldn’t normally get to see.
Broadcast Your Snapchat Profile
How do you get Snapchat followers? One way to do this is by letting people know that your Snapchat profile exists. All Snapchat shareable links are formatted the same way: snapchat.com/add/YourUsername. Just insert your username and advertise your profile by sharing it on your other social networks.
Utilize Your Customized SnapCode
Each Snapchat user is assigned a unique and scannable SnapCode, which is a way to identify your Snapchat account and it helps you add contacts. All you have to do is focus your camera on someone’s SnapCode (or vice versa) and they will automatically be added to your friend list. You can customize the image that is within your SnapCode, so make sure you have a picture that best represents your business or your event! Customizing your SnapCode picture and utilizing your SnapCode to add friends will make growing your network and engagement much more efficient and effective. For more information on SnapCodes, check out their guidelines here.
Offer Promotions, Perks, and Contests
This another way to entice people to follow you on Snapchat. People love social media giveaways, so use that to your advantage! Get creative and develop ways in which you can engage your audience — things like prize giveaways, discounts and promo codes. You could even have your Snapchat community pose with a certain product or in a certain location at your event and snap it to you to win a contest or prize. Also consider letting an influencer commandeer your SnapChat for an account takeover. The possibilities are endless! This is an awesome way to keep your followers coming back for more.
Create a Geofilter
A Snapchat geofilter is a special overlay that can only be accessed in certain locations and communicates the the “when and where” of a Snap in a fun way. These are a perfect way to promote your business or a special event! There are two types of geofilters that Snapchat offers: Community and On-Demand. Artists are encouraged to create and submit free Community geofilters that represent their school, town, city, or any other public location. No brand logos are allowed. On-Demand geofilters are for businesses and individuals to purchase for their company, event, or a specific location. Additionally, brand logos and trademarks are only permitted through On-Demand geofilters. Users can also download the image once it’s taken so it might end up being posted on other forms of social media.
Snapchat is a fun, authentic, and effective platform to use that will show off and promote your business and events. It has the potential to grow and engage your audience to create a stronger community in real-time marketing.
This post was originally published on Slice Communications