Why LinkedIn Matters to Marketing [Infographic]

 In Social Media Today

Did you know that LinkedIn now has more than 450 million members worldwide? Or that two new users sign up to the platform every second?

These are just a couple of the data points included in this new infographic from Webpage FX which outlines why all brands should consider LinkedIn as a potential outreach option. The graphic also includes stats on B2C and B2B use of LinkedIn and some data-backed tips on what to post, when to post and how often the most successful businesses are publishing LinkedIn updates.

While most brands realize the potential of LinkedIn, not all of them are tapping into it. Following these notes may help underline the case as to why you need to have an active presence, and how to use the platform to best effect. 

Why LinkedIn Matters to Marketing [Infographic] | Social Media Today  

This post was originally published on Social Media Today

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