Authority signal
+25% organic clicks in 3 months Read moreSearch Everywhere Optimization for SaaS
Be found and trusted everywhere your buyers search
We build your product’s authority signals across every surface your buyers use to discover, evaluate and validate software. In 90 days — or we fire ourselves.
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Trusted by 30+ clients
2,000+ links built
1,000+ editorial relationships
90% client retention rate
Some of the recent results
In just 3 months, Prospeo crossed 12,000 monthly clicks — a 25% increase that has directly translated into sales from content that was previously generating nothing. The calibre of placements, including links from sites like HubSpot and Bigcommerce, has been a real differentiator. EMGI's work has meaningfully accelerated our organic growth.Hugo Fredon — Co-Founder, Prospeo.io
The problem
Most SaaS brands show up somewhere. Category leaders show up everywhere.
Your buyers search across Google, AI tools, Reddit, newsletters and review sites before they ever talk to sales. If you’re absent from any of those surfaces, a competitor fills the gap. And it usually comes down to three things:
You’re building content. Not authority.
On-page SEO gets you in the SERP. Without off-page signals, Google doesn’t trust you, AI tools don’t cite you, and buyers don’t find you.
Your buyers are everywhere. You’re not.
The SaaS buying journey spans ten surfaces before a decision is made. Most brands cover one.
Your SEO has no seat at the revenue table.
If your CFO doesn’t understand what SEO is doing for pipeline, the budget gets cut.
Our solution
Authority that works across the entire buying journey.
Most SEO efforts focus on one stage or treat every stage the same way. We build your product’s presence and trust across the entire journey, matching each signal to your buyer’s intent, their maturity, and what actually influences them at that moment.
Top of funnelDiscovery “I have a problem. What’s out there?”
What customers search
- Industry publications and editorial
- Newsletter features
- Reddit and community threads
- AI tool recommendations
What EMGI builds
- Presence in SaaS-relevant publications
- High-intent community mentions
- AI citation signals across discovery surfaces
Middle of funnelEvaluate “Which of these is right for me?”
What customers compare
- Google organic search
- Comparison and review platforms
- AI-generated shortlists
- Category blogs and listicles
What EMGI builds
- High-authority editorial link building
- Strategic comparison-page placements
- Authority around category-defining content
Bottom of funnelDecide “Can I trust this one?”
What customers validate
- Expert citations
- Review site presence
- Branded search signals
- Third-party validation
What EMGI builds
- Expert citations in high-authority press
- Review platform authority and presence
- Target-page authority concentration
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One program.
Every surface.
90 days to results.
Or we fire ourselves.
Not a tactic
A thoughtful, 90-day plan to measurable authority
Without a diagnosis, you’re guessing. Without a plan, you’re spraying. Without the right reporting, you can’t defend the budget. Every piece exists because escaping a commodity link market means SEO programmes feel measurable.
DIAGNOSE
Before we do anything, we understand everything.We map your category authority landscape: who dominates it, why, and exactly which gaps you can exploit.
You receive: A clear picture of where you stand, where your competitors are winning, and exactly where to strike first.PLAN
A roadmap built to actually address the search surfaces.We build it around your highest-value pages, your ICP, and the gaps the diagnosis revealed. Prioritised by commercial impact.
You receive: A 90-day roadmap your leadership team can read, understand and hold us accountable to.EXECUTE
First links live within week 1 of execution.We activate across every discovery surface simultaneously, drawing on our 1,000+ existing publisher relationships.
You receive: Authority building across Google, AI tools, Reddit, newsletters and editorial.REPORT
Numbers your CFO understands & your team can act on.You see exactly what moved. After the work cycle, the strategy is reviewed and sharpened.
You receive: A monthly report that makes your SEO investment impossible to question.In action
Prospeo
We’re generating sales from blog posts that were completely dead before.
+25% Read more ViddyozeTraffic grew from 5k to 15k clicks with stronger authority signals.
200% Read more HR PartnerTraffic value moved toward higher-intent visibility.
~$180k Read more NeuroflashVisibility gains from a clearer authority programme.
+100% Read moreClient proof
Authority work that shows up in traffic, rankings and revenue.
Four client perspectives from teams using EMGI to turn off-page authority into measurable commercial momentum.
Since partnering with EMGI on our link building strategy, NurseryNearMe has seen consistent, measurable improvements in both traffic and Google Search Console rankings. The process has been completely transparent, the communication seamless, and the quality of backlinks has genuinely moved the needle for our business. We couldn't recommend this service more highly.Isaac Olson — CEO, NurseryNearMe
In just 3 months, Prospeo crossed 12,000 monthly clicks — a 25% increase that has directly translated into sales from content that was previously generating nothing. The calibre of placements, including links from sites like HubSpot and Bigcommerce, has been a real differentiator. EMGI's work has meaningfully accelerated our organic growth.Hugo Fredon — Co-Founder, Prospeo.io
Neuroflash has seen a remarkable uplift in SEO rankings and organic traffic since working with EMGI. They quickly secured high-authority backlinks from top-tier websites, and the results speak for themselves. Their professionalism, communication, and commitment to outcomes make them our go-to recommendation for any team serious about organic growth.Henrik Roth — Neuroflash
For Decodo, finding a link building partner who can work independently while still staying aligned with our strategy was essential. EMGI delivers exactly that — high-quality links with minimal overhead. They're flexible, open to feedback, and adapt to how we work. I'd recommend them to any SEO team that wants real results without the management burden.Edgaras Lukosius — SEO Lead, Decodo
Most SaaS companies are fighting for category authority with one hand tied behind their back.
They invest heavily in the content, then ignore the trust signals that determine whether buyers believe it. EMGI is built to make authority feel systematic, measurable and commercially useful.
Why EMGI
If we don’t deliver, we fire ourselves. And we mean it.
editorial relationships.
You get a partner who already understands your category.
One strategy.
Or we fire ourselves.
links built, over 70% on DR60+ websites.
clients continue beyond the first cycle.
FAQ
We’ve been burned by link-builders before. Why is this different?
Most link-builders optimise for volume, i.e. cheap links, high counts, low accountability. We optimise for authority signals that move rankings and buyer trust. Every KPI is agreed before we start. If we’re not hitting them, we say so first. And we walk.
How is this different from a normal SEO agency?
We don’t touch on-page SEO. We specialise entirely in what happens off your site: the signals that tell Google, AI tools and your buyers that your product is the credible choice in its category. Most SEO agencies treat off-page as a bolt-on. For us, it’s the entire programme.
Can you really cover all search surfaces well?
Each surface has a dedicated specialist and partner network. The 90 day roadmap coordinates them under one strategy. You get one point of accountability, not five freelancers pulling in different directions. That coordination is what makes the authority compound instead of scatter.
How long until we see results?
First links go live within week one of execution. Meaningful authority progress is visible within 90 days. That’s the guarantee we hold ourselves to. If it’s not happening, we fire ourselves before you have to ask.
What is the price?
Book a strategy call and we will explore this further.
Do you work with SaaS companies at any stage, or do you need a certain level of traffic or revenue first?
We work with SEO believers who have already laid the groundwork. If you have content in place and understand the value of authority, we can build on what you’ve started and compound it across every surface your buyers use. If you’re starting from zero, the timing probably isn’t right yet. Book a call and we’ll tell you honestly where you stand.
Are you ready to dominate your category?
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