The Era of Disposable Everything

You can only lose what you cling to. — Buddha — Stop clinging to the unnecessary. I’m sure you’ve seen it.  The images of the ever-nearing post-apocalyptic future.  Depictions of a human society that is no more.  All that remains is a trace of the human race, in the form of [...]

What Are You Waiting For?

A good plan violently executed now is better than a perfect plan executed next week. — George S. Patton And nowadays it doesn’t even take that much violence. Branding is funny.  It is a company’s story, look and feel.  The company’s soul.  It needs to spark interest, and [...]

What Is: Slack?

Communication – the human connection – is the key to personal and career success. — Paul J. Meyer Everyone knows that communication is key to success.  But why are we so bad at it? Both personally and professionally, proper communication provides its perks.  It helps to establish [...]

Why Your Brand is Your Biggest Asset

Think of your brand as a personality. It represents you and first impressions are everything. Brands make promises, convey messages and ultimately sell products. Done right, brands create emotional connectivity between products and consumers. Brands create loyalty and add great value to the [...]

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